According to a report by the College of Physiotherapists of Ontario:

“The shift from dealing with “patients” to interacting with people (before they actually become patients) is a trend that is just beginning to emerge.

I find this very interesting, because for years now I’ve made a point to not only see my patients as PATIENTS.


I see them as potential friends, and I’ve said the same thing to my therapists as I’ve moved away from clinical activities. They aren’t just people needing a fix, they’re human beings with lives, interests, hobbies, and they should be engaged as such.

The demand on Physiotherapists like you has increased fucking ten-fold now.

You only have to type in “physiotherapist near me” and it’ll show up god knows how many clinics. The competition is heating up with no end in sight.

What that means is if you don’t up your game, you’re gonna get lost in the crowd of people doing the exact same thing as you.

One of the easiest ways for you to stick out like bollocks on a bulldog, is by following these two principles:

  1. Relentless follow up
  2. Putting your personality front and centre

“That’s all very well and good Joe, but how do you do that exactly?”

Well for a start, you can start to have a laugh and a joke with people.

Whether it’s in person, or on your blog, or through email, it doesn’t really matter. The only thing i’ll say is you MUST be genuine.

There’s nothing worse than meeting someone who’s pretending to be a fucking badass, or even the exact opposite, a loving caring, cuddly bear type, who’s obnoxious, arsehole personality seeps out, and poisons everyone around them like a fart in an elevator.

People will see right through you if you try to be someone you’re not.

Because the competitions so high, and consumer demand is through the fucking roof, attention is now the new currency.

Think about it, all the social media posts out there, the websites, the sea of advertising which is all fucking terrible I might add, it all strains peoples attention spans.

But if you’ve taken the time to get to know your audience, build a relationship with them, and show them you’re not to everyone’s taste, they’ll be attracted to you and WHAT you do.

You’ve by definition become their “go to” guy or gal for whatever specific problem you solve.

I know another physiotherapist who’s achieved just that.

They’ve positioned themselves so well in their niche, and they’ve taken the time to set up and execute an attraction and follow up system, that people are traveling for miles to see them, and literally driving past other clinics to see them.

How’s about that for sticking out!

The point I’m trying to make with all of this is this:

If you don’t have a VERY strong and unique selling point, then you best have a fucking sterling personality, because if you don’t, worst-case scenario you’ll attract shit patients who make your life a living hell.

BEST case scenario, no one will know you even exist.

To that end, if you don’t wanna become lost in the marketplace like a fart in a hurricane, you’d do yourself a favour to jump on our free training, and I’ll explain how you can stand out from the competition, attract highly compliant patients who’re friend material, and never have to wonder where your next patient is coming from.

Just get on and book your spot below.

– Joe


P.S – The marketing landscape is rapidly changing for Physiotherapists, as it is for other healthcare professionals.

It’s not fucking easy anymore, as you’re probably aware. You can’t just put your stuff out there and expect people to flock to you, it doesn’t work that way.

Your approach needs to be focused, systematic, therefore predictable, otherwise you’ll never know how much you have to spend every month to stay in business, let alone thrive in your industry.

Lucky for you, I’m just the bunny to help you out with all this stuff, but only if you register for the free training, which you can do below.


Grow Your Physiotherapy Practice FAST!

Free training reveals how to attract ONLY high-value, top-drawer patients into your practice, consistently, predictably, without sacrificing your time or sanity, and even if you’re not a marketing or copywriting “guru”