How To Get Inside Your Prospects’ Heads

How To Get Inside Your Prospects’ Heads

Before you even write one single word of your sales letter, there’s something you need to do: profile your target market. That’s just a fancy way of saying you need to get inside their heads. You need to understand what they want, what motivates them, how they think...
The Difference Between Copywriting And Writing

The Difference Between Copywriting And Writing

The differences between a content writer and a copy writer are subtle but still distinctive. A substance author in the broadest sense can be characterised that has practical experience in writing on the web content. Their activity is to make material that is pertinent...
6 Features of Effective Copywriting

6 Features of Effective Copywriting

Effective copywriting is the most important aspect of any marketing campaign, but why is this exactly? Copywriting consists of the words, either written or spoken, marketers use to try to get people to take an action after reading or hearing them. Whether it be...
3 Rarely Used Email Conversion Tactics

3 Rarely Used Email Conversion Tactics

When copy chiefs and marketing managers create email marketing campaigns, it usually runs the same old sequence of really hairy, awkward sales tactics which not only irritate the recipients, but it often makes the sender feel sleazy too. It’s all too common to...
How To Use Your Thank You Pages To Refine Your Marketing

How To Use Your Thank You Pages To Refine Your Marketing

The Thank You Page To Nowhere..   So at some point or another, you may have created a thank you page in your sales funnel, which leads to absolutely nowhere. Sound familiar? (if you’re not even sure what  a thank page is then look here) Well its often the case...
7 Tips To Writing Catchy, Viral Headlines

7 Tips To Writing Catchy, Viral Headlines

Your headline serves as the first, and probably the only impression you make to your prospective readers. Without an attractive, compelling headline that turns a browser to a reader, the rest of your content becomes irrelevant to them. Therefore, for your content or...